Mission
Profit
Earning money for their owners is a major concern. Especially in the “buy buy buy sell sell sell”+++(5)+++ “dhandho” culture or VC-inspired “build and exit” culture.
Tradition and craft
Still, it is not the only reason why businesses operate - some just exist so that the craftsmen (and their successors) do what they love, so that traditions survive. +++(5)+++
Charity
Charitable organizations are focused on gathering resources (usually from donations) and spending them to promote social good by a ceratin type of activity. They are usually managed by a board of trustees.