Mission
Profit
Earning money for their owners is a major concern. Especially in the “buy buy buy sell sell sell”(5) “dhandho” culture or VC-inspired “build and exit” culture.
Tradition and craft
Still, it is not the only reason why businesses operate - some just exist so that the craftsmen (and their successors) do what they love, so that traditions survive. (5)
Charity
Charitable organizations are focused on gathering resources (usually from donations) and spending them to promote social good by a ceratin type of activity. They are usually managed by a board of trustees.