आगमे विश्वासटिप्पन्यः

Popular name for the followers of
Vallabhacharya. As the suffix clearly
shows, this term is one term formed by
non-Hindus that was used to describe a
particular Hindu group. In earlier times
it was used by British government officials, but today it is used mainly by
scholars, usually foreigners. Vallabha’s
own followers would be far more likely
to describe themselves as belonging to
the Pushti Marg.