Bholanath

(“simple lord”) Common epithet of the
god Shiva. In ordinary usage the word
bhola carries a negative connotation:
“simple,” “guileless,” and even “foolish.”
Yet in using this word to designate Shiva,
his devotees (bhakta) are not intentionally insulting him but celebrating his
boundless generosity to those with
whom he is pleased. Shiva’s devotees
can give the simplest offerings (such as
leaves, fruit, and water) and in turn ask
for wealth, success, and power. Shiva’s
nature is considered “simple” because
he willingly participates in such unequal
exchanges, providing sharp contrast to
the world economy, which demands
equal value.